Meet the Farmer
Established In 2017
Location Salinas, CA
Acreage 11.5
What they sell Mixed organic vegetables
When they began working with KTA 2022
Advising Focus Capital access; expanding market channels
Support our ongoing advising work with Coyo Organico Farm by giving to KTA.
When Carlos Daniel De Jesús came to California with his wife, Griselda Crecencio, as farmworkers in 2005, his main priority was to support his children back home in Oaxaca; in fact, Carlos did not really give much thought to owning his own farm business until he heard about an organization called ALBA. Inspired by his years in the field, his community of peers, and this new opportunity, Carlos enrolled in ALBA’s Farmer Education classes, learning both about organic farming practices and farm business management. After graduating from ALBA, Carlos and his wife started Coyo Organico Farm in 2017, growing their operation from half an acre on ALBA’s property to leasing their own 11 acres in Soledad.
Throughout their journey in owning a farm, Carlos and his wife have displayed tremendous resiliency as they’ve navigated language barriers, destructive storms, and limited capital access. In particular, Carlos has experienced a lack of accessibility of business and technical information available in his primary language, needing to translate English into Spanish, and then Spanish into his native language, Triqui. Thus, Carlos has been proactive in engaging community resources to strengthen his business, hiring a bookkeeper, and working with partner organizations such as the Resource Conservation District of Monterey County and California FarmLink.
After thirteen years of tireless work, Carlos and his wife finally felt established enough to bring over their three children from Oaxaca and reunite in the U.S. Now, the family tends to the fields together, working to grow the business that sustains them.
Where to Find
Farmers Market Incubator Program (Clement Street Farmers Market, Hayward Farmers Market, Oakland Farmers Market)
Advising Snapshot: 2024
When Carlos first started at KTA in 2022, he was in the midst of a land transition, relocating his business from ALBA to his own independent lease in Soledad. With application assistance and thought partnership from Farm Business Advisor Favio Ortiz, Carlos was able to secure the capital necessary for the transition through California FarmLink, migrating his farm over to the new land in April of 2022.
Carlos has also been leaning into new market channels beyond wholesale, hoping to explore different opportunities for his farm and diversify his buyer portfolio. Upon Favio’s suggestion, Carlos applied for the farmers market incubator program – a cross-organizational program launched by AIM, KTA, and ALBA supporting farmers as they explore and expand into farmers markets – and was accepted into the 2023 cohort. In preparation for the cohort’s start, Favio and Carlos worked together to secure the appropriate certifications, licenses, and insurance in order to ensure a seamless transition into the new market channel. Carlos began selling at farmers markets in the fall of 2023, and has greatly enjoyed both making new connections with different buyers at farmers markets and the sense of freedom he has at determining his own prices.
Looking toward the future, Carlos wants to continue growing his farm alongside his family, with his tentative goal being 30 acres. To realize his dream, Carlos is focusing on capital access, hoping to secure a few key loans in order to allow his business to recover from the 2023 winter storms and seed the potential for more prosperous seasons ahead.