Meet the Farmer
Established In 2019
Location Hollister, CA
Acreage 10
What they sell Cherry tomatoes
When they began working with KTA 2021
Advising Focus Market and capital access; thought partnership
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Emiliano Vásquez’ story begins in Oaxaca, Mexico, where his parents taught him how to farm from a young age. His family grew coffee and produce, such as plantains, zucchini, beans and corn, to sustain themselves and maintain a close relationship to the land.
After arriving in the United States in 2000, Emiliano worked at organic ranches as a farmworker. However, he always hoped to one day run his own business. Finally, with support from his wife, Hermina, he took the leap and created Vasquez Organic Farm in 2019, focusing on providing healthy, organic produce. Emiliano currently leases 10 acres of land in Hollister where he grows six varieties of cherry tomatoes.
Every day, Emiliano strives to improve and refine his farming knowledge so that he can produce even higher quality vegetables. One of his favorite parts of the job is meeting customers who are excited about bringing home his recently harvested crops.
A big source of Emiliano’s motivation is his family: the farm was created not only to fulfill his dream of business ownership, but also so he could provide for his kids and send them to school. While his kids often help at the farm, everything Emiliano does is meant to open doors for them to pursue careers that they love, whether in agriculture or other industries. Simultaneously, Emiliano is able to carry forward his family’s legacy of stewarding the land. Another important connection to his heritage that Emiliano shares with his kids is speaking Triqui, an Indigenous language, so they can feel proud of their roots.
Where to Find
San Rafael Farmers Market, Thursday 5:30-8:30PM
Advising Snapshot: 2024
Emiliano has collaborated with numerous advisors at Kitchen Table Advisors since 2021, with Senior Farm Business Advisor Favio Ortiz providing current support. From Emiliano’s perspective, one of the most valuable aspects of this partnership has been the opportunity to ask KTA advisors questions about everything from grant applications to business plans, helping him assess ideas and gain clarity around key business decisions. In addition, Emiliano was able to participate in the farmers market incubator program hosted by KTA, the Agricultural Institute of Marin (AIM), and the Agriculture and Land-Based Training Association (ALBA). The program was created to support BIPOC, first-generation farmers who have historically lacked access to direct-to-consumer market streams. Through the incubator, Emiliano developed experience selling at farmers markets and, eventually, established his own permanent farmers market booth as a result.
Favio and Emiliano have also collaborated on capital access for his business, with Favio helping Emiliano to research and apply to grants and loans as well as with general bookkeeping. Emiliano hopes to continue diversifying his clientele with a specific focus on increasing his farm’s presence at even more farmers markets. Alongside this, he hopes to one day own land so he can create consistent and lasting investment in both his business and acreage.